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General Approach |
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The services Ian McLennan provides to museums, science centres, planetariums, themed attractions, not-for-profit organizations and World Expositions is personal and customized to the requirements of a given project. In other words, there is no formula analysis or cookie-cutter reports.
A favourite way of approaching a project is to organize, facilitate and conduct one, or a series, of workshops with the project stakeholders - typically board, staff, volunteers - to extract the critical information from the source about logical options for the future. Ian’s extensive background in the field therefore becomes part of the resource mosaic; on the other hand, he does not impose any bias or preconceived agenda on the process.
Although Ian has many friends in the commercial side of the business, he remains steadfastly non-aligned with companies that provide goods or services to the destination institutions and organizations, so that the advice is unbiased and objective.
Ian is known for follow-up reports that are clear, jargon-free, and useful. Typically, the reports grow out of the collaboration with the client — so whilst there may be innovative, new ideas and even daring options, there are never any surprises. |
| Museums |
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feasibility analysis (if not yet built, or undergoing renovation planning) |
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governance and management analysis, advice; priorities and goal setting |
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positioning or branding possibilities (sometimes with a marketing consultant) |
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space planning analysis |
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capital and operating budget development |
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fund raising, sponsorship development and earned revenue possibilities |
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advice on latest exhibit techniques, information theory |
| Planetariums |
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pre-design feasibility analysis and conceptual development |
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technical options analysis — with pros and cons on major choices |
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assistance with negotiating/ coordinating significant technical contracts |
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space planning in collaboration with project architect |
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coordination of theatre design/ traffic flow characteristics |
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show production concept development and production coordination |
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capital
and operating budget development; analysis of staffing requirements
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capital and operating budget development; analysis of staffing requirements |
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development of governance and management models |
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conceptual overview and criteria for space and astronomy exhibits, design |
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up-to-date advice on latest technology and emerging trends
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latest advice on advanced, all-dome digital science visualization (programming and technical) |
| Science
Centres |
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feasibility study of site and positioning options, scale |
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space programming with project architect; technical advisor to architect |
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conceptual advisor on content and sources of exhibitry (includes travelling exhibits) |
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partnerships, collaboration and strategic alliances - advice and assistance |
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donor and sponsorship profile development |
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organizational/ management/ staffing analysis, recommendations |
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large format film and simulator experience... criteria development |
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up-to-date immersive science visualization/ data bases technology advice |
| Not-For-Profit
Organizations & NGOs |
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priority and goal setting |
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governance and management analysis - with Robert Ballantyne - Ballantyne & Associates |
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program analysis, optional new directions |
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fund raising advice and assistance; earned income initiative development |
| Themed
Attractions |
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advice on sources of technical and creative development |
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specific liaison on resources within Themed Attraction Association - www.taacanada.com |
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conceptual and creative advice/ coordination |
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marketing, positioning assistance; sources of merchandising expertise |
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assistance with “edu-tainment” criteria and components |
| World
Expositions |
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establishment of broad conceptual themes, choices |
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governance and administrative advice; diplomatic context |
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sourcing of technical and creative, including design, expertise |
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specific background on United Nations representation (formerly Deputy Commissioner General)
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international marketing, promotion and participation development |
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conceptual development of theme sites, plus theme events, days, weeks |
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cultural programming, special events and show production sourcing |
