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General Approach |
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The services Ian McLennan provides to museums, science centres, planetariums, themed attractions, not-for-profit organizations and World Expositions is personal and customized to the requirements of a given project. In other words, there is no formula analysis or cookie-cutter reports.
A favourite way of approaching a project is to organize, facilitate and conduct one, or a series, of workshops with the project stakeholders - typically board, staff, volunteers - to extract the critical information from the source about logical options for the future. Ian�s extensive background in the field therefore becomes part of the resource mosaic; on the other hand, he does not impose any bias or preconceived agenda on the process.��
Although Ian has many friends in the commercial side of the business, he remains steadfastly non-aligned with companies that provide goods or services to the destination institutions and organizations, so that the advice is unbiased and objective.
Ian is known for follow-up reports that are clear, jargon-free, and useful. Typically, the reports grow out of the collaboration with the client � so whilst there may be innovative, new ideas and even daring options, there are never any surprises. |
| Museums |
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feasibility analysis (if not yet built, or undergoing renovation planning) |
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governance and management analysis, advice; priorities and goal setting |
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positioning or branding possibilities (sometimes with a marketing consultant) |
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space planning analysis |
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capital and operating budget development |
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fund raising, sponsorship development and earned revenue possibilities |
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advice on latest exhibit techniques, information theory |
| Planetariums |
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pre-design feasibility analysis and conceptual development |
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technical options analysis � with pros and cons on major choices |
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assistance with negotiating/ coordinating significant technical contracts |
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space planning in collaboration with project architect |
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coordination of theatre design/ traffic flow characteristics |
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show production concept development and production coordination |
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capital
and operating budget development; analysis of staffing requirements
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capital and operating budget development; analysis of staffing requirements |
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development of governance and management models |
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conceptual overview and criteria for space and astronomy exhibits, design |
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up-to-date advice on latest technology and emerging trends
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latest advice on advanced, all-dome digital science visualization (programming and technical) |
| Science
Centres |
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feasibility study of site and positioning options, scale |
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space programming with project architect; technical advisor to architect |
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conceptual advisor on content and sources of exhibitry (includes travelling exhibits) |
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partnerships, collaboration and strategic alliances - advice and assistance |
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donor and sponsorship profile development |
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organizational/ management/ staffing analysis, recommendations |
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large format film and simulator experience... criteria development |
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up-to-date immersive science visualization/ data bases technology advice |
| Not-For-Profit
Organizations & NGOs |
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priority and goal setting |
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governance and management analysis - with Robert Ballantyne - Ballantyne & Associates |
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program analysis, optional new directions |
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fund raising advice and assistance; earned income initiative development |
| Themed
Attractions |
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advice on sources of technical and creative development |
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specific liaison on resources within Themed Attraction Association - www.taacanada.com |
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conceptual and creative advice/ coordination |
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marketing, positioning assistance; sources of merchandising expertise |
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assistance with �edu-tainment� criteria and components |
| World
Expositions |
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establishment of broad conceptual themes, choices |
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governance and administrative advice; diplomatic context |
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sourcing of technical and creative, including design, expertise |
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specific background on United Nations representation (formerly Deputy Commissioner General)
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international marketing, promotion and participation development |
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conceptual development of theme sites, plus theme events, days, weeks |
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cultural programming, special events and show production sourcing |
